Scarab Entertainment Partners with Razor® to Develop Mobile, Social and Console Games Based on the Iconic Brand
AUSTIN TX – July 23, 2013 – Austin-based Scarab Entertainment has partnered with Razor USA LLC, the world’s leading manufacturer of high-quality scooters, electric scooters and ride-ons to develop mobile, social and console video games based on the iconic Razor® brand. Under the exclusive three-year agreement, Scarab will incorporate Razor’s renowned innovation and trend-setting ethos into numerous titles for iOS, Android, Facebook and gaming console experiences.
“We are excited to partner with Scarab Entertainment and believe they have the right experience and the right team to develop the kind of games Razor fans want to play,” said Katherine Mahoney, Vice President of Marketing at Razor USA LLC. “Video games are a natural brand evolution for us, and this partnership will help expand the Razor brand into new lifestyle categories.”
Published under license from Razor and developed by Scarab Entertainment, the first titles are set for release in early 2014 on iOS, Android and Facebook and will be followed by a series of titles targeting gaming consoles.
“Partnering with Razor gives our development team one of the most superior technologies to turn into video games – that’s awesome,” said Karim Farghaly, CEO of Scarab Entertainment. “Scarab understands how to work with established brands, and the ability to turn such a fun, physical product into cool, digital games is an honor. We can’t wait to share Razor games with the world.”
Since June 2000, the Razor brand has dominated sidewalks and skate parks across America, selling more than five million scooters in the first six months. To date, Razor has sold more than 30 million scooters worldwide, holding the market share as the leading manufacturer of kick and electric scooters.
The partnership was facilitated by Perpetual Licensing, Razor USA’s brand licensing agency.
About Razor USA LLC
The Razor brand embodies the spirit of fun and freedom. It defies boundaries and sometimes even gravity. The company was founded in 2000 with the introduction of its now legendary kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere. Cool products and great value have distinguished Razor as a trusted global brand and industry leader.
Based in California, USA, the company sponsors Team Razor, a group of pro scooter athletes. Razor has helped usher in the action sport of freestyle scooter riding, which has evolved from local skate parks to global competitions and tours. For more information, please visit www.razor.com.
About Scarab Entertainment
Founded in 2009 and based in Austin, TX, Scarab Entertain ment is dedicated to making quality apps and games for the whole family. The team consists of industry veterans with over 30 years combined experience developing and publishing interactive entertainment for the likes of Interplay, Sony, Acclaim, Sanrio and others. Scarab has a passion for casual content, a background in iconic pop brands, and a knack for creating award-winning experiences on mobile, social, consoles and handheld platforms. For more information, please visit www.scarabentertain.com
PR for Scarab Entertainment
Razor USA LLC
Tel: (818) 519-1188
Razor USA Licensing Contact