Hello Kitty and Sanrio Friends 3D Racing Logo

Global Phenomenon Hello Kitty Returns to Nintendo 3DS™ in Hello Kitty and Sanrio Friends 3D Racing, Available Now

Edison, New Jersey – November 11th, 2014 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and development partner Scarab Entertainment, announced today that Hello Kitty and Sanrio Friends 3D Racing is now available in North American retail stores.

It’s a rainbow race to the finish as players join Hello Kitty and her supercute friends on the track. Speed your way through adorable 3D environments including Chococat®’s Tropical Island, Little Twin Stars®’ Galaxy and Hello Kitty’s Happy Town. Compete against 9 other racers while earning cool power-ups and unlocking 20 new adventures in Hello Kitty and Sanrio Friends 3D Racing. Play as your favorite Sanrio characters including Hello Kitty, My Melody®, Keroppi®, Badtz-Maru® and many more, then customize their outfits and vehicles to make the game your own!

“Hello Kitty is celebrating her 40th Anniversary this year which proves ideal timing to give fans a new 3DS experience featuring the branded characters they have loved for decades,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment.

Hello Kitty and Sanrio Friends 3D Racing is rated E for Everyone and now available for the suggested retail price of $29.99 on Nintendo 3DS™. For additional information, please visit www.majescoent.com.

About Majesco Entertainment Company

Majesco Entertainment Company is an innovative developer, marketer, publisher and distributor of interactive entertainment for consumers around the world. Building on more than 25 years of operating history, the company develops and publishes a wide range of video games on console, handheld and mobile platforms, as well as digital networks through its Midnight City label. Majesco also owns 50% of GMS Entertainment, the parent company of online gaming company Pariplay, which specializes in iGaming, iLottery and social gaming. Majesco is headquartered in Edison, NJ and the company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. More info can be found online at majescoent.com or on Twitter at twitter.com/majesco.

About Sanrio®

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 40th Anniversary this year. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

About Scarab Entertainment

Founded in 2012 and based in Austin, TX, Scarab Entertainment is dedicated to making quality apps and games for the whole family. The team consists of industry veterans with over 30 years combined experience developing and publishing interactive entertainment for the likes of Interplay, Sony, Acclaim, Sanrio and others. Scarab has a passion for casual content, a background in iconic pop brands, and a knack for creating award-winning experiences on mobile, social, consoles and handheld platforms. www.scarabentertain.com

Media Contact:

Scarab Entertainment
Karim Farghaly
karim@scarabentertain.com